Many people look forward to competitions. Many people also look forward to the Super Bowl. Some people look forward to both. Such
was the case for many Mercedes and football fans on Sunday, Feb. 4.
Mercedes-Benz announced that they would be hosting a “Last Fan Standing” contest on Super Bowl Sunday at 6:30 p.m. EST. The contest was to be held on smartphones nationwide with people trying to keep their finger on the car zooming around on the screen in front of them. However, things did not go as planned.
When the time rolled around on Sunday, many eagerly anticipated the competition and were met with a surprise. Many phones said the network was not working when, in fact, they were. Others had their phones tell them the contest hadn’t started and had a countdown. Still, others had their hand-held devices tell them that the countdown was Na:na:Na instead of the countdown of hours, minutes, and seconds.
People then proceeded to complain to Mercedes on Facebook, Twitter and other social media platforms. Minutes later, Mercedes commented that their servers were messed up and that the contest would still go on, but it would have a new start time. But things did not go as planned on the second attempt either.
When the remaining people interested in the game logged into the contest, the servers crashed yet again. By then, it was already hours after the game was supposed to originally start. Soon after, at around 10:09 p.m. EST, Mercedes-Benz posted on their Facebook page saying,
“The good news is that the Mercedes-AMG C 43 is still in play. The bad news is when you try to achieve a technological first, things can go wrong. In this case there were just too many of you. Every eligible registrant will be entered into a random drawing to pick the lucky winner…” This did not satisfy many. People complained that they were more excited to try and attempt to win the game, not to play a game of luck.
Irina Fiscu, a Mount Juliet resident and contest registrant, was recently interviewed about her participation in this tournament.
“[I felt] very frustrated and couldn’t wait to actually play the game,” said Fiscu. Many people also commented about never trusting this car brand again.
“I would really love to win a Mercedes,” she said.
Joshua D., the contest winner, was announced on Wednesday, Feb. 7. While no one is certain that Mercedes will attempt another game like this, one thing is for certain, they will definitely be more prepared ahead of time.